Market Research

Market Research has shown a trend for printed square scarves/handkerchiefs with borders in the high end market, which include Liberties and Selfridges. Designers showing trends for these and also long scarves with borders include, Alexander McQueen, Valentino and Ralph Lauren. The idea of borders and choice of fabrics have been able to cover its niche market in high end fashion and could be sold to companies such as Liberties.